Black Friday Alternative: Responsible Jewelry with Purpose & Longevity

Black Friday has become a real frenzy in the retail world, but luckily, there are alternative approaches. It’s one of those annual events, along with many others, when brands use aggressive marketing tactics to draw customers in. But at what cost? Often, it means sacrificing quality, ethics, and sustainability.

At Jose Anglada, I choose a different path. I create and sell handcrafted pieces with integrity and intention - a quiet rebellion against throwaway culture. This allows me to focus on the brand values that truly matter: quality, longevity, and authenticity.

Here is why I choose not to participate in Black Friday sales and what that means for you as a valued part of this journey.

Overproduction vs made-to-order

Overproduction and overconsumption are driving the jewelry industry to unsustainable practices. Promotional tactics, especially during events like Black Friday, fuel a false urgency to buy trendy, cheap, and quickly produced pieces. This cycle results in vast amounts of low-quality jewelry, either unwanted or broken due to poor craftsmanship or the nature of mass production.

Dissatisfied with the direction the industry is heading and in an effort to break this harmful cycle, I take a conscious, responsible sustainable approach to consumption jewelry-making. Every piece I create is handcrafted to order, ensuring that production matches demand. This not only minimizes waste but also ensures that each item is crafted with meticulous care and intention.

My process is deeply personal. By connecting with the wearer during creation, each piece is infused with individuality and purpose. I don’t just craft artisanal accessories; I carve stories, memories, and intentions into every design. This ensures you receive something truly personal, meaningful, and timeless.

Quantity vs quality

Many mass-produced jewelry pieces lack the thoughtful craftsmanship that ensures their longevity. To meet the high demand for trendy items, many companies cut corners in design and production. Rather than investing in skilled artisans, many companies rely on automated processes that lack attention to detail, or worse, exploit cheap labor to keep costs down.

In contrast to large-scale companies, I design jewelry to last a lifetime, transcending seasons and trends. Beyond emphasizing on craftsmanship, I partner with trusted suppliers and casters who use high-quality precious metals. Each piece is then finished with love and precision, ensuring meticulous attention to every detail.

To further support my commitment to quality, I offer professional cleaning, repair, and re-polishing services that extend well beyond the point of sale. These jewelry care services help preserve the beauty of your jewelry, ensuring it remains as stunning as the day you first wore it. This philosophy reinforces my belief that true value lies in longevity and authenticity. When you buy a piece of jewelry from Jose Anglada, the ethos, spirit, and genuine care of the brand stay with you, forever.

Sales mentality vs fair pricing

Many Black Friday discounts rely on artificially inflated prices, creating the illusion of a great deal. That’s not how I do things. Instead, I set my prices as fairly as possible all year round. This way, you know you’re getting honest value, no matter when you choose to shop. My goal is to create jewelry that holds its value and purpose, offering something that feels just as special at full price as it would during any sale. 

This reflects my commitment to transparency and integrity. You won’t find arbitrary markups or pressure to buy on a specific day. Instead, I want you to take your time, consider your purchase carefully, and choose a piece because it speaks to you - not because of a countdown clock or limited-time offer.

What this means for you

While you won’t see Black Friday discounts here, that doesn’t mean I don’t value you as a customer. Occasionally, I do offer special promotions or codes, but these are shared thoughtfully and with integrity - not as part of a global sales event that doesn’t align with my values.

By choosing to shop here, you’re supporting a business that values craftsmanship, authenticity, and responsibility over mass production and overconsumption. I believe that’s something worth celebrating, every day of the year.